Start the day an hour later and get your team off to a Flying Start

11 July 2018

AXA PPP healthcare is reigniting Flying Start – workplace wing of ukactive’s National Fitness Day campaign.

The healthcare company is calling on employers of all shapes and sizes to bring some movement to their employees’ morning by pushing back the start of the working day by an hour on Wednesday 26 September 2018 – National Fitness Day, to allow them to be physically active.

National Fitness Day is an annual campaign that celebrates the fun of fitness and physical activity, while highlighting the benefits leading an active lifestyle can have on our overall health. A huge range of free activities will take place across the UK, from yoga and Pilates classes, to treadmill challenges, high-street HIIT classes, dance-offs and walks. The day aims to engage people from all backgrounds, from the inactive to the already active, from the home to the high street, the office to the gym.

To help employers take part, AXA PPP healthcare has created a Flying Start microsite where they can sign up to free-to-download resources, including:

  • Flying Start Factsheet – Why get the day off to a Flying Start?
  • Flying Start Guidebook – Getting National Fitness Day off to a flyer
  • poster templates
  • wording and images for email promotions and
  • images for social media posts to promote their involvement.

There’s also a two-page guide for managers to help them promote physical activity in their organisations.

To build momentum in the run up to National Fitness Day, employers will get regular emails with additional inspiration and resources, including:

  • links to free digital workouts with fitness champions Shona Vertue and Les Mills  
  • free 3-day PureGym passes to use in the week of National Fitness Day
  • links to 20,000 free events happening throughout the UK that they can join on National Fitness Day, courtesy of ukactive’s members and partners.

“Flying Start is a simple campaign with a simple message – being physically active is good for us. It’s good for our physical and mental health. And it’s good for business.* So, for this one day let’s give it some focus. Whether it’s using the first hour of the working day to walk the dog, join a dance class or roller-blade to work, taking time to do something a little bit different may be just the spur we need to commit ourselves to making changes for the better. Flying Start is a great way for employers to highlight and encourage employees to live healthier, more active, lives. In fact, it’s such a good idea, we’ve extended our support for National Fitness Day for another three years.”

[Chris Horlick, Distribution Director for AXA PPP healthcare]  

 

“I’ve worked in an office so I’m completely aware of the desk vortex and how difficult it is sometimes to get away from the screen. But I also know that one of the best ways to boost brain power is to move your body! Flying Start is a simple way for businesses to help their employees kick start some healthy habits and get fitter. However you choose to get your day off to a Flying Start – yoga, power walking, HIIT session … – being more physically active can only be a plus for everyone.”

[Shona Vertue]  

 

“We’re really excited to work with Flying Start on this important initiative. By partnering with ukactive and AXA to provide Les Mills On Demand to offices during the day, we hope to inspire companies throughout the UK and Ireland to take the opportunity to get active and try something new. By prioritising the wellbeing of their teams and allowing employees to start an hour later, we hope this Flying Start initiative will help to change culture in the workplace and inspire people to be more active not just on National Fitness Day, but every day.”

[Wendy Coulson, CEO of Les Mills UK and Ireland]  

 

“We’re really excited to work with Flying Start on this important initiative. By partnering with ukactive and AXA to provide Les Mills On Demand to offices during the day, we hope to inspire companies throughout the UK and Ireland to take the opportunity to get active and try something new. By prioritising the wellbeing of their teams and allowing employees to start an hour later, we hope this Flying Start initiative will help to change culture in the workplace and inspire people to be more active not just on National Fitness Day, but every day.”

[Wendy Coulson, CEO of Les Mills UK and Ireland]  

 

“Physical activity has a huge role to play in our nation’s productivity by helping to improve our daily happiness, health and wellbeing. Flying Start is a crucial part of National Fitness Day and provides the perfect opportunity for organisations of all sizes to invest in the wellbeing of their people and reap the benefits of a healthier, more active workforce. We are delighted that AXA PPP healthcare has extended its support of National Fitness Day for another three years – demonstrating its commitment to getting our nation moving.”

[Steven Ward, CEO of ukactive]  

 

For more information visit Flying Start.

 

 

Further information

Notes to editors

Enquiries

 

Ben Faulkner/John DuBois AXA PPP healthcare press office 01892 612822

About AXA PPP healthcare

AXA PPP healthcare – one of the largest and most experienced private medical insurance providers in the UK – has been helping people to access healthcare services since 1940. Today it forms the UK healthcare arm of AXA and provides cover for medical and dental care for individuals and employers, and employee wellbeing, counselling, occupational health and rehabilitation services through its specialist Health Services division.        AXA PPP healthcare has been named the Best Healthcare Provider for three years running in the Your Money Awards and, in June 2015, was awarded the prestigious accolade of European Large Contact Centre of the Year at the 2015 European Contact Centre & Customer Service Awards, followed in September 2015 by the Best Customer Experience accolade in the Large Contact Centre category of the UK Customer Experience Awards 2015.

About AXA

The AXA Group is a worldwide leader in insurance and asset management, with 166,000 employees serving 107 million clients in 64 countries. In 2016, IFRS revenues amounted to Euro 100.2 billion and IFRS underlying earnings to Euro 5.7 billion. AXA had Euro 1,429 billion in assets under management as of December 31, 2016. In 2016 Interbrand ranked AXA the 1st insurance brand worldwide for the 8th consecutive year.

In the UK AXA operates through a number of business units including: AXA Insurance, AXA PPP healthcare and AXA Ireland. AXA employs over 10,000 staff in the UK. The AXA ordinary share is listed on compartment A of Euronext Paris under the ticker symbol CS (ISN FR 0000120628 – Bloomberg: CS FP – Reuters: AXAF.PA). AXA’s American Depository Share is also quoted on the OTC QX platform under the ticker symbol AXAHY. 

The AXA Group is included in the main international SRI indexes, such as Dow Jones Sustainability Index (DJSI) and FTSE4GOOD.

It is a founding member of the UN Environment Programme’s Finance Initiative (UNEP FI) Principles for Sustainable Insurance and a signatory of the UN Principles for Responsible Investment.