Interbrand ranks AXA the top insurance brand

In the 2010 Interbrand ‘Top 100 Best Global Brands’ ranking, AXA was positioned 56th. As last year, AXA is the 1st insurance company with a brand value of $m 6,694 (+3% on 2009).

The ranking positively reports on the potential impact of AXA's repositioning, and highlights our improvement in corporate responsibility.

There are three key aspects that contribute to the assessment: the financial performance of the branded products or services, the role of brand in the purchase decision process and the strength of the brand.