Quarter Hour Power

The expert healthy living routine that harnesses the power of your core concentration span.

If you’re daunted by the task of starting a new diet or exercise routine, are easily distracted or find it hard to focus then taking the Quarter Hour Power approach – a new method for tailoring healthy living activities to your attention span – could be the perfect solution.

Devoting just 15 minutes at a time to improving your mind, body and soul could be more beneficial than spending longer periods on the same activities according to AXA PPP healthcare’s Nutrition and Fitness experts who recommend working within your core concentration span as a way to keep motivated and focused.

Inspired by estimates that the average adult attention span dips after just 15 minutes behavioural expert Judi James, celebrity personal fitness trainer Lucy Wyndham–Read, and other top experts have devised the Quarter Hour Power – a range of lifestyle boosting exercises and activities that can be completed in 15 minutes, giving long lasting results.